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At ASL we are committed to ensuring that your personal
information is protected and never misused.
collect, why we collect it, how we use it, the control you have over your
personal information and the procedures we have in place to protect your
personal information. Privacy policies can be complicated. We have tried to
make ours as clear and as accessible as possible.
If you have any questions, comments or concerns about any
aspect of this policy or how ASL handles your information please email our
Privacy team on firstname.lastname@example.org
1. What information
is being collected?
We will only ask for or collect the personal information we
need to provide and improve the service, products and experiences our customers
You may share with us: your name, job title, address, email
address, contact number and payment information. We may ask for trade and bank references before authorising a credit account.
2. Who is collecting
Analan Supplies Limited t/a ASL (Company Number 4564855) is
the data controller for the personal data. A data controller determines the
purposes and means of processing personal data.
Our registered address is Unit C, Crown Works, Rotherham
Road, Beighton, Sheffield, S20 1AH.
3. How is it
Personal data is collected in one or more of the following
register for an account
request a catalogue
When you sign
up to receive Product and Service Updates
submit a Product Enquiry
contact us through the website
communicate with us through email or on the phone
provide us with your contact details at an exhibition or show
When you accept cookies on our website
4. Why is it being
The primary legal basis for processing your personal data is
contractual, to allow us to carry out the business transactions agreed between
you and ASL.
In addition we may also process your personal data on the
basis of our legitimate interest in carrying out marketing activities and
developing new products or services. However we will only send you marketing
communications if you have told us it is okay to do so.
5. How will it be
Our main reason for collecting and using your personal
information is to provide and improve the service, products and experiences
that you expect from us. We use the information you share with us in the
a mutually agreeable credit limit
To respond to
queries and requests
communicate with you
To provide services
and support for our products
As long as
you’re happy for us to do so, to tell you about our other products and services
To customise and improve the way you shop with us in the
future; for example by showing you products that we think you might like on the
6. Who will it be
Most importantly, we never sell your personal information to
We share your personal information with certain third
parties who provide services on our behalf. They only have access to the
personal information they need to perform those services. They are required to
keep your personal information confidential and may not use it other than as we
parties who provide services on our behalf fall into the following categories:
and manufacturers of the products we supply
us to deliver products to you
that assist us with our marketing
services such as accountants and legal advisors
We will also share your personal information if we are
required to do so by law.
7. How long is it
We only keep your personal information for as long as we
for as long as we are required to keep it by law.
8. Links to third
We may provide links to other websites which are not
operated and controlled by ASL.
We have no control over and are not responsible for the
content of those sites or how the third parties responsible for them collect
and use your personal information. We do not endorse or make any
representations about third party websites.
Third party websites may have their own privacy policies
explaining how they use and share your personal information. You should
carefully review those privacy policies before you use these websites to make
sure that you are happy with how your personal information is being collected
9. How your personal
data is protected
We are committed to protecting your personal information. We
use appropriate technical and organisational measures, including encryption, to
protect your personal information and privacy, and review those regularly.
We protect your personal information using a combination of
physical and IT security controls, including access controls that restrict and
manage the way in which your personal information and data is processed,
managed and handled.
We also ensure that our staff are adequately trained in
protecting your personal information.
Our procedures mean that we may occasionally request proof
of identity before we share your personal information with you.
10. How can you
change the way we contact you about our products?
We will only send you marketing communications when you have
told us that you are happy for us to do so.
You can change the way that we contact you in the following
If you hadn’t
previously asked us to send you marketing communications, you can ask us to
start contacting you (sometimes called an "opt-in") by:
customer services and stating that you would like to receive communications
your account on our website (if you have previously opened one) and changing
your preferences and information
If you have
previously said that you would like us to contact you ("opted-in")
but would like to change or update the way that we do so, you can update your
customer service and stating that you would like to change or update the way
that we contact you
Logging onto your account on our website and changing your
preferences and information
Opt-Out/Stop Contacting Me
If you want to stop receiving marketing communications from
us (sometimes called "opting out"), you can do so at any time by:
11. Your Rights
You have the right to access, update and amend personal
information that we hold about you. You can also:
Object to our
use of your personal information for certain purposes
Ask us to
limit or restrict our use of your personal information
Ask us to
remove or delete personal information about you
If you would like to exercise any of your rights in relation
to your personal information, please email email@example.com
If you are not satisfied with our response to your request,
you also have the right to refer the matter to the Information Commissioner in
the UK. https://ico.org.uk/